French skincare company, Caudalie, has opened its first boutique in Hong Kong.
The two-storey boutique at Gough St in Central sells all of the brand’s products and selected treatments.
Apart from the street level retail shop, the company also set up its regional office in Hong Kong, to oversee the marketing activities of the brand in the region and act as an interface with the Paris headquarters.
The regional director (Asia Pacific) of Caudalie Hong Kong, Cecile Ossola, said that Hong Kong was chosen as the company’s third regional office in the world after Paris and New York because of the city’s strategic location in Asia and the ease of hiring cosmetic professionals.
She said: “Our main challenge is to increase our brand awareness, reach new customers and promote the benefits of our products.”
Andrew Davis, associate director-general of investment promotion, believes that although there are new brands joining the Hong Kong market, customers’ demand for quality skincare and cosmetics remains sufficient enough to accept overseas brands such as Caudalie.
“Beauty and skincare products take up a large share of Hong Kong’s retail industry. I believe that the market will continue to thrive and attract newcomers,” said Davis.