Womenswear label Cache-Cache plans to launch its own e-commerce platform in China.

Cache-Cache, owned by French fashion retail group Beaumanoir, is already selling products online in China through Tmall besides its 850 bricks and mortar stores, 70 per cent of which are operated by retail partners.

The brand has sought the expertise of SAP company hybris software and consultant and integrator of cross-channel commerce solutions Keyrus to build the platform.

“When you consider that China is home to 20 per cent of the world’s population, it is essential for a clothing retailer to be doing business there,” said Cache-Cache China MD Stéphane Torck.

“What’s more, e-commerce is booming there. We feel China is a priority market that we need to invest in to support our company’s growth.”