[:en]Six major malls planned for Thailand[:zh]泰国六大商场计划

Supaluck-took-picture-with-models

[:en] The company behind Siam Paragon has unveiled plans for six new world class shopping centres in Thailand, four of them in Bangkok.

The combined value of the mixed use developments just revealed is 50 billion baht, or US$1.534 billion. A construction timetable has yet to be revealed.

Vice chairwoman of The Mall Group, Supaluck Umpujh, says the company’s goal is to elevate Thailand to a world leading retail centre with resort destination and entertainment facilities.

The biggest part of the development is The District-Em, is a 650,000sqm retail centre comprising three world-class shopping complexes – The Emporium, The EmQuartier, and The Emsphere, all set on a 50-rai (8ha) plot adjacent to Benjasiri Park at the Phrom Phong BTS (skytrain) station.

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TMG wants the development not just to serve as a commercial hub, but become an iconic district for retail, business, office, residential and entertainment.

The existing Emporium centre will be redeveloped as part of the project. Encompassing a total area of 200,000 sqm, The Emporium, the Ultimate Shopping Complex, will be renovated “to project an elegant, modern atmosphere while maintaining its established charm”, TMG said in a statement. The New Emporium and Emquartier will open in late 2014.

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The EmQuartier, the Extraordinary Life, comprises 250,000 sqm and includes a high-end shopping centre, office building, atriums for events and recreation and park.

The Emsphere with a project area of 200,000 sqm, will feature a design and tenant mix TMG describes as “a revolutionary shopping experience”.

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The entire Phrom Phong development represents an investment of more than 20 billion baht at the very heart of Sukhumvit, an area already home to over 1000 world-class Thai and international brands, shops, luxury fashion labels, technology, lifestyle, living and dining.

Further along the skytrain line, a brand new mall complex will be built at the Bangna-Trad, Sukhumvit Rd intersection, a centre so large it will be directly connected to two BTS stations.

The Bangkok Mall will comprise 650,000sqm set on a 100 rai (16ha) plot opposite the BITEC Bangna convention centre, which is expanding to 300,000 sqm.

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“The Mall Group is investing more than 20 billion baht in Bangkok Mall project, which is destined to become a city within a city with its ultra modern and spectacular architecture consisting of business, residential and office space,” TMG said in a statement.

Three hours from Bangkok, at the beach resort town of Hua Hin favoured as a holiday destination by middle class Thais, TMG will build a new centre, Bluport Hua Hin Resort Mall. The 250,000sqm development, in partnership with Proud Real Estate Co, will stand on a 25 rai (4ha) plot opposite the InterContinental Hotel.

TMG says the shopping complex will reflect the traditional Hua Hin charm while becoming a shopping and destination magnet for both Thais and foreign tourists.

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And in Phuket, a major destination for tourists visiting Thailand, TMG will build The BLÚ Pearl Grand Majestic Palace.

The development will comprise 650,000 sqm on a 150-rai (24ha) plot, including a convention and exhibition centre, resort hotel and world-class theme parks. The BLÚ Pearl is to be promoted as “the pearl of Phuket, the pride of the Andaman, and the leading world-class luxury retail and entertainment resort destination in Asia”. Emsphere, BLU Port, BLU Pearl and Bangkok Mall will open in 2017.

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TMG says it believes tourism in Thailand will boom with the advent of the ASEAN Economic Community (AEC) next year, a factor behind its investment in centres outside Bangkok.

“The AEC will herald a major change in the country’s position as a leading regional shopping hub and top tourist destination. There are 10 ASEAN member countries, totalling 600 million in population. The improved infrastructure, transportation, and airports in key cities are expected to increase inbound tourism from 25 million to 40 million people within the next five years. The destination cities include Bangkok, Phuket, Pattaya, Hua Hin, and Chiang Mai among others,” the company said.

Supaluck said with more than 50 billion baht invested in developing The Mall Group’s six projects the company firmly believes it will mark a new era in Thailand’s retail industry.

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“Tourism and businesses will boost the economy and generate massive job opportunities while increasing the attractiveness of Thailand for foreign investors. Our skilled and creative management is poised to take on the challenge of this unprecedented new retail and lifestyle era.

“The Mall Group is in fact already inspired by what lies ahead, and we look forward with great confidence and enthusiasm,” she concluded.

The Mall Group’s flagship Paragon is among Asia’s most popular shopping centres, trading 365 days and incorporating retail, convention facilities, an aquarium and cinema complex. It’s possibly the only place in the world a shopper can purchase a new Lamborghini car or a toothpick under the same roof. [:zh] Siam Paragon已宣布计划新建六个新的世界级购物中心,其中两个在泰国,四个在曼谷。 混合用途发展项目刚刚透露的总价值为500亿泰铢,约15.34亿美元。建造时间尚未透露。 商城集团副董事长, Supaluck Umpujh说,公司的目标是提升泰国度假胜地和娱乐设施,是其成为世界领先等级的零售中心。 发展的最大的部分是The District-EM ,是一个65万平方米的零售中心,包括三个世界级的购物商场 — Emporium, EmQuartier, Emsphere ,坐落在50莱( 8公顷)地块毗邻Phrom Phong BTS(Skytrain)车站的Benjasiri公园。 1 TMG希望发展不只是作为一个商业中心,还能成为一个零售,商业,办公,住宅和娱乐的标志性地区。 现有的商场中心将作为项目的一部分重建。涵盖20万平方米的总面积,该商场的旗舰购物中心,将重修. “呈现一个富有优雅,现代的气息,同时保持其既定的魅力” , TMG在一份声明中说。新的Emporium和Emquartier将在2014年年底开业

34 EmQuartier,非凡生活, 包括25万平方米,包括一个高档购物中心,写字楼,活动展会的中庭,休闲设施及公园。 Emsphere的项目区为20万平方米 ,将有一个设计和租户组合, TMG描述其为“一个革命性的购物体验” 。 9 整个Phrom Phong的发展,代表了在Sukhumvit中心超过20十亿泰铢的投资。该地区已经拥有超过1000个世界级的泰国和国际品牌商店,各种豪华时装品牌,科技产品,生活家居。 沿着轻轨线,一个全新的商场大楼将建在Bangna-Trad及Sukhumvit路交叉口,这个商场非常大, 将直接连接两个BTS站。 在这100莱(16公顷)的绘图区里, 曼谷购物中心, 预计占地65万平方米,将坐落在BITEC Bangna会展中心对面,这里也将扩大到30万平方米。 3 “商城集团将投资超过200亿泰铢在曼谷购物中心项目,该项目包括商业,住宅和办公楼,以其超现代及壮观的建筑设计,将成为一个城中之城. ” TMG在一份声明中说。 从曼谷出发三个小时,海滩度假胜地Hua Hin是中产阶级的泰国人最爱的旅游胜地, TMG将建立一个新的中心 — Bluport Hua Hin度假村购物中心。 25万平方米的开发,与房地产Proud Real Estate Co合作,将座落在InterContinental Hotel的对面,占地25莱(约4公顷)。 TMG表示,商场将反映传统Hua Hin的魅力,吸引更多的本地和外国游客。 5 而在普吉岛,作为游客前往泰国的主要目的地, TMG将打造The BLÚ Pearl Grand Majestic Palace。 该发展项目占地65万平方米,将建造会议和展览中心,度假酒店和世界级的主题公园。BLÚ Pearl的宣传是“普吉岛的珍珠,安达曼海的骄傲,和亚洲领先的世界级豪华零售和娱乐度假胜地” 。 Emsphere , BLU港口, BLU Pearl和曼谷商场将于2017年开业。 7 TMG表示, 相信泰国旅游业将随着东盟经济共同体( AEC)明年的问世而繁荣发展起来,这是曼谷外在中心投资的一个因素。 “ AEC为一个领先区域性购物枢纽和热门旅游目的地,将预示会有国家方向重大的变化. 由10个东盟成员国组成,合计人口6亿。改进重点城市的基础设施,交通和机场,预计在未来五年内,入境旅游人数从25万增加到4000万人。目标城市包括曼谷,普吉,芭堤雅,华欣和清迈等等. ”该公司表示。 Supaluck说,投资超过500亿泰铢于开发商城集团的六个项目,公司坚信它将标志着泰国零售行业的新时代的到来。 67 “旅游和企业将振兴经济,并生成巨大的就业机会,同时增加泰国对外国投资者的吸引力。我们的技术和创意管理是准备承担这一前所未有的新零售和生活方式时代的挑战。 “商城集团受到即将到来事物的启发,我们非常期待,并且有着极大的信心和热情, ”她总结说。 商城集团的旗舰Paragon是亚洲最受欢迎的购物商场之一,全年营业,结合零售,会议场所,水族馆和电影院。这可能是世界上唯一的购物者可以在同一个屋檐下购买新的兰博基尼汽车或牙签的地方。

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