G-Star Raw has partnered with Genesis Luxury to open in India.

The partnership will see the denim brand open 30 points of sale throughout India over the next five years, the first in Delhi later this year.

G-Star follows a philosophy of ‘Just the Product’, preferring to practice product engineering rather than design.

“Their wide expertise, from distinct styles to superior fits, is something yet to be seen in the Indian market,” said Sanjay Kapoor, MD of Genesis Luxury.

Genesis’ portfolio also includes Paul Smith, Burberry, Giorgio Armani, Emporio Armani and Bottega Veneta, among others.