UK’s lifestyle retailer Cath Kidston has raised new investment from Baring Private Equity Asia.

With 100 stores in China, France, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore, Spain, Taiwan and Thailand, and 66 stores in the UK, Cath Kidston has identified expansion in Asia as a key strategic priority.

Securing the expertise of Baring Asia to further the development of its business in the region was a key consideration for the company, it says.

“Finding the right partner to help us manage the development of the Cath Kidston brand in Asia, and in particular to exploit its potential in China, was a key consideration for us. Baring Asia’s support and operational experience will be invaluable as we expand further in the region,” said Kenny Wilson, Cath Kidston’s CEO.

Dar Chen, MD at Baring Asia, said: “The Cath Kidston brand has demonstrated its significant appeal and established a strong following in Asia. We look forward to working with the management team to further develop the brand across the region.”

Baring Asia will have an equal ownership with TA Associates, Cath Kidston’s existing majority shareholder.