Miu Miu opens Japan store

Miu Miu is expanding its presence in Japan, opening in the Chiba Prefecture for the first time.

Designed by architect Roberto Baciocchi, and extending over a 130 sqm single floor, the new space at the prestigious Sogo department store is dedicated to collections of ready to wear, leather goods and footwear.

The façade is made entirely out of glass backed by a perforated metal screen. Light-boxes framed with polished steel contain images from Miu Miu’s current print advertising campaign. Two corner entrances, flanked by more steel, are reached via a black marble floor.

Inside, the space is divided into two distinct areas, clad in iconic gold damask punctuated by floor-to-ceiling mirrors. Metal and mirrored Plexiglass display niches and elegant fine metal and glass counters ensure product is showcased at its glittering best. An intimate and sophisticated mood is rounded off by soft velvet armchairs and carpeting.

The contrast between the classical and the modern, the playful and the luxurious and the sharp-edged and the ultra-feminine that the Miu Miu name upholds is expressed throughout.

The Chiba Prefecture, a significant industrial and commercial centre and home to some of Japan’s most wealthy inhabitants, offers bright prospect for the brand, it says.

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