British fashion retailer All Saints has expanded into Asia with a department store concession in South Korea.

The concession at Shinsegae Centum in Busan offers men’s and women’s clothing, footwear and accessories.

Four new concessions will be opened in September and October in Seoul. A standalone store is also planned for Coex Mall in Gangnam as well as a Korean language transactional website.

“Launching in Asia is a huge step for any brand and we wanted to ensure we entered with humility. The decision to employ Korean talent locally and in London represents the brands commitment to authentically align itself to the region in which it is located,” said All Saints CEO William Kim.

“For All Saints the Korean market has strategic value in that it is widely perceived as a fashion leader in the region and reflects our brand DNA and East London attitude,” he said.