Hong Kong has immense online travel potential

Hong Kong offers huge growth potential for online travel websites.

According to GfK, two in three travelers in Hong Kong use their PCs, tablets and smartphones to purchase flight tickets.

A typical consumer spends almost five hours researching online for their trip, making an average of 92 visits to 22 travel-related websites and apps before actually purchasing their bookings online.

The most popular online sites used are search engines which were visited by nine in 10 respondents (91 per cent), followed by travel aggregator and information sites (83 per cent), travel booking sites (79 per cent), airline companies (69 per cent) and social media sites (38 per cent).

However, offline travel service providers are still very relevant as travellers use more than one channel, navigating both online and offline platforms throughout the whole process. Nearly all (96 per cent) use a combination of the Internet and traditional bricks and mortar channels, with a very low number (two per cent) using any single channel exclusively.

Traditional mass media is the most dominant offline touchpoint that triggers the gathering of travel information. Three in every four consumers (74 per cent) were prompted to action after they saw an advertisement in a newspaper or magazine, while 70 per cent said they read an article in these publications. Meanwhile, over half said their travel plans were sparked by TV or radio ads.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.