Chinese conglomerate Wanda Group is exploring online opportunities.

Wanda is forging a joint venture with Internet companies Tencent and Baidu, with a paid up capital of 5 billion yuan ($813 million). Wanda will own 70 per cent of the JV with Tencent and Baidu owning 15 per cent each.

The JV will enable customers to easily access Wanda’s shopping malls, movie theatres and hotels throughout China using Tencent’s online maps and messaging apps and Baidu’s search engine.

It will also pave way for customers to pay via their mobile devices for their offline goods.

Retailers at Wanda’s shopping malls will also benefit from the JV as it will launch ways to drive traffic to their stores.

Wanda, run by China’s richest man Wang Jianlin, has 83 shopping malls in China.