Daily deals website Groupon has opened a concept store in Hong Kong.

The 6000 sqft store at Windsor House in Causeway Bay offers customers a platform to redeem products and test the products, bridging the gap between the online and offline worlds.

The new store is 45 times larger than its previous store at Soundwill Plaza in Causeway Bay.

“The move to a larger space signifies the overwhelming demand, which has increased rapidly since Groupon introduced the online-to-offline shopping model in Hong Kong with the original store,” said Catherine So, MD of Groupon Hong Kong.

“We are committed to serving our customers and the store mirrors our overall value proposition – a personal experience, delivered quickly and conveniently, with new live redemption deals every day,” she said.