China is the “most trusted” brand among majority of US millennials, finds a study.

Chicago-based branding agency Monogram Group conducted a survey among 21-32 year-old consumers – the demographic shown to be the most open-minded to foreign brands – and found 61 per cent said they were willing to purchase goods from China and 58 per cent likely to buy a Chinese-branded product within the next three years.

This was especially so in office products, electronics and light bulbs, as more than 50 per cent of respondents indicated willingness to purchase in each category, even though respondents’ awareness of brands in these categories was negligible.

China rated higher than other popular markets, including France, Mexico and Korea and only six per centage points behind Germany and Japan.

Over half of the respondents indicated a willingness to continue purchasing a domestic US brand’s products after acquisition by Chinese ownership.

“Our research demonstrates with proper brand development, broad online/offline distribution and service/warranty support on par with established global brands, Chinese brands have a tangible opportunity to gain a foothold in the US market in the near future,” said Monogram’s president Scott Markman.