O2O rising in China

More and more large companies are implementing O2O (online to offline) strategies on a large scale in China.

O2O commerce helps companies attract more customers, improve their brand recognition and maximise profit, creating great synergy for their offline business.

Companies which adopted O2O strategy include Suning Group – a collaboration between hundreds of shopping outlets and its e-commerce website suning.com; Wanda Group – a recently launched B2C platform supported by its 5 billion yuan investment, huge shopping centres around the country and cooperation with Baidu and Tencent; China Commodity City Group – Yiwugou.com, a rising e-commerce giant born out of the huge wholesale shopping center – Yiwu International Trade Market.

Launched in October 2012, Yiwugou.com is the web counterpart of the offline market, which is recognised by the UN and the World Bank as the “largest small commodity wholesale market in the world.”

Yiwugou.com has 5.5 million sqm of shopping area, and more than 75,000 offline stores, attracting more than 210,000 purchasers to the market every day.

It strengthens its brand recognition by building a virtual store for every shop offline. The 3D view on the website is an exact representation of offline stores. Business owners can easily log in to the website and complete operations like editing virtual stores, managing orders and inventory, accounting and acquiring information about potential suppliers and buyers.

It has also a strong credit system, including periodic credit evaluation of buyers and sellers, complaints management and a secure transactions platform. This assures both sides of the safety of trading online.

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