Another brand from Zara parent Inditex is to launch in Philippines this month.

Pull&Bear, a brand aimed at youth, will open its first store in SM Megamall’s Fashion Hall.

The 872sqm shop will stock both men’s and women’s ranges, inspired by California’s Palm Springs. The Philippines joins Mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Thailand, Indonesia and Malaysia on Pull&Bear’s network map.

The store will feature an ‘industrial look’ with painted concrete and pine wood alongside textured walls and a variety of decorative lighting to create a unique environment.

Since 1991, Pull&Bear has aimed to attract young people committed to their personal style. The brand’s goal is to dress its adherents dress casually and comfortably by combining international trends with street and club fashion influences, then showing off the reinterpreted style at affordable prices.