Chinese online discount retailer Vipshop says sales soared 130 per cent in the last quarter.

The company sold US$882.6 million worth of products, primarily due to a 136.8 per cent increase in the number of active customers.

Gross margin increased to 24.9 per cent from 24.2 per cent year-on-year. Gross profit for the third quarter increased 136.1 per cent to US$219.5 million

Eric Shen, chairman and CEO of Vipshop, described the third quarter results as “robust”.

“We achieved strong growth in total active customers and total orders, which enabled us to further boost both the total net revenues and the net income attributable to our shareholders. Additionally, we continue to have strong adoption in mobile shopping with approximately 57 per cent of our GMV coming from mobile devices in the third quarter. As mobile migration on our platform continues unabated, we will continue investing in research and development to enhance the mobile user experience and further simplifying and reinforcing our quality value proposition with shoppers on the Vipshop platform.”

Shen said  the company believed such investment, along with continued investments in merchandising, marketing and big data, will further strengthen the foundation of its expanding platforms and enhance our users’ shopping experience on different devices.