International design agency Fitch has an international award for its Vivid Homes retail concept for Chinese home improvement retailer B&Q.

It was one of three awards for Fitch’s Singapore office handed out at the inaugural Transform Asia Pacific (APAC) ceremony last week. Fitch took Gold for in Best Visual Visual Identity from Retail Sector category for the work with Vivid Homes and a Highly Commended award for TianHe allgood in the same category, along with a Bronze in Best Brand Experience category for the work with Asian Paints in India.

The long-term collaboration between Asian Paints and Fitch has seen a seamless retail experience being implemented across Asian Paints’ flagship stores and dealer outlets throughout India. For Vivid Homes, a project reported on by Inside Retail Asia last month.

Fitch looked holistically at the future of home improvement and developed the new brand for B&Q in China, reinventing how people renovate their homes.

Vivid is pioneering a more collaborative customer experience, setting new home renovation standards in China that stands for quality, safety, and trust. The TianHe allgood brand was conceived from a department store retailer’s ambition to create a distinct new supermarket brand, which would become a new benchmark offer in China.

Transform ran its awards programme in Europe for five years prior to this first foray into the Asia-Pacific region.

Andrew Thomas, publishing editor of Transform magazine, said the standard of work coming out of the Asia Pacific region is as good as any from around the world.

“There is much for which brand practitioners and their agencies and counsel can feel proud. We feel privileged to be a footnote in their organisations’ stories by providing a platform from which to recognise the excellence of their changing brand narratives.”