Christmas card phones home

Phone retailer O2 has launched a Christmas card which phones friends or family members when it’s opened.

Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact.It is, after all, one of the biggest shopping seasons of the year in many countries, developed or otherwise.

And as trend monitoring website Springwise.com reports, once in a while a campaign comes along which sets itself apart from the rest, making it harder for consumers to react with cynicism… and maybe even eliciting a heartfelt smile instead.

UK telco O2′s recent Xmas Card campaign, including the launch of the world’s first greeting card with the ability to make a phone call, may have succeeded in doing just that.

Developed in collaboration with German creative agency Interone, the campaign created a greetings card that features an integrated mic, speaker and SIM card that’s pre-loaded with a number chosen by the sender (typically their own).

When the card is opened, the technology immediately dials the number and establishes a connection. The sender of the card can then use their phone to chat to the recipient in real time. You can see the card — which has now been filed as a patent — in action in this video…

 

http://youtu.be/2cPLdBpBNhQ

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