Korean-based coffee shop franchise Caffe Bene has named famous Korean actor Kim Soo-Hyun as its global face for the next year.

Korean film and television drama has massive following throughout China and southeast Asia making Kim Soo-Hyun a recognised personality throughout the region.

Caffe Bene will use the actor’s image in TV commercials, print advertisements and online, promoting its brand in 13 countries, with particular focus on Taiwan and China.

Caffe Bene is the largest coffee franchise in Korea, based on store numbers, and now has 1500 cafes in Korea, China, Taiwan, Vietnam, the US, the Philippines, Indonesia, Saudi Arabia, Mongolia, Malaysia, Cambodia, Singapore and Japan.

Kim Soo-Hyun has been chosen for his pan-Asian popularity, which will help Caffe Bene to make inroads globally.

The company said that Kim Soo-Hyun has risen to be a global star based on a very hard earned filmography, which can be related to Caffe Bene’s success on the global scene.

According to Wikipedia, he is an actor, model and singer best known for his roles in the television dramas Dream High, Moon Embracing the Sun, and My Love from the Star, as well as the movies The Thieves and Secretly, Greatly.