Burberry has entered into a new digital collaboration with Korea’s Shinsegae Group to launch the official Burberry ssg.com store in South Korea.

The custom-built, dedicated space mirrors the brand’s own online flagship store, Burberry.com and is consistent with Burberry’s global luxury positioning. It offers Korean consumers a tailored assortment of Burberry products, allowing the consumer to have a seamless experience of the brand both in physical stores and online.

The store will offer the Burberry Prorsum, Burberry London, Burberry Brit and Heritage collections, along with accessories, in the womenswear, menswear, childrenswear and accessories categories.

The Burberry Korea store will be accessible in South Korea across all mobile, tablet and desktop devices. The official Burberry SSG.com store can be found here.

South Korea’s Shinsegae Group operates both online and offline retail businesses and is considered the leading luxury department store in the nation. It  was founded in 1930.