Matahari continues new generation rollout

PT. Matahari Putra Prima, the Indonesian multi-format retailer, has reopened three of its hypermarket stores remodelled to its latest Generation 7 (G7) concept.

The Hypermart Pejaten Mall in South Jakarta was reopened on May 16 while the Hypermart Cibubur Junction in Jakarta and Hypermart Supermall Pakuwon in Surabaya reopened on May 23.

The stores were closed for two to three months and underwent extensive remodeling to adapt the G7 concept by featuring a new color scheme and better signage design.

Matahari G7 concept staff greeting 2015

The G7 concept uses LED lighting and environmentally friendly cooling on fresh products to save the electricity costs. They also offer an extended range of products by category, such as RTE (Ready to Eat), bakery, beauty and health, meat and seafood, home electronics, cooking, home living, home lifestyle and household.

Matahari says the G7 stores also place products with a modern look at competitive prices to bring the ultimate shopping experience for the Indonesian consumers.

Corporate secretary, director of PR and communications, Danny Kojongian, said  during the second half the year the company will be more aggressive with its store openings and renovations across Indonesia.

Matahari operates hypermart, foodmart and Boston Health & Beauty stores.

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