Global Brands Group has appointed experienced luxury retailer Jason Weisenfeld president of Global Seven, its joint venture with David Beckham and Simon Fuller.

Weisenfeld has more than 25 years of experience in building luxury and lifestyle brands including Coach., Net-a-Porter and Versace.

“We are very pleased to have Jason lead this exciting venture, as he brings a proven track record in building world-class brands, from launching new businesses, to advising prestigious brands and fashion industry icons on their development,” said Bruce Rockowitz, CEO and vice chairman of Hong Kong-headquartered Global Brands Group.

Weisenfeld will oversee the growth of Seven Global, including the continued development of the Beckham brand globally in multiple consumer product categories and expanding the joint venture’s interests by creating large scale global brands in partnership with a number of other high profile iconic sports and entertainment stars and rights holders.

*Jason Weisenfeld

At Net-A-Porter and Victoria Beckham, Weisenfeld was a key member of the original team that launched the brand. He has a long-standing relationship with the Beckhams, and has worked closely with David on several fashion related initiatives.

“Jason has been a friend and trusted advisor of mine for over 10 years. I have seen his results firsthand, and I am thrilled to bring him on to lead this new business,” said David Beckham.

Weisenfeld’s experience in business development and collaborations includes Coach, where he most recently served as senior VP, global brand communications and collaborations.

Prior to that, he was a founding partner of Lividini Weisenfeld Partners, where he was responsible for the strategy and brand development of several high profile initiatives including the re-launch of Lord & Taylor, the Elton John AIDS Foundation, and introducing a series of proprietary brands at some of the largest retailers in the US. Earlier, he served as global director of advertising & communications with Versace and VP of PR and advertising with Barneys New York.

Weisenfeld said in his new role he will bring together the international recognition and power of the David Beckham name, with the strength, resources and global leadership position of Global Brands.

“This powerful combination will allow us to create a multitude of opportunities across a range of global businesses and brands.”