Ermenegildo Zegna has opened a new Flagship Store in Sydney Australia. The new store is located on Castlereagh St in the heart of the luxury precinct at the new Westfield Sydney shopping centre. The Sydney Flagship is the latest addition to over 560 Zegna stores (over 300 company-owned stores) in 80 countries around the world, with a combined generated overall turnover of Euro 963 million last calendar year. The dynamic double-storey facade complements the brand’s use of quality materials and
modern style within the 330sqm of luxury selling space.
The store is described as “the ultimate men’s emporium, where the full range of Zegna products and services will be made available”.
The luxury offerings consist of the hand-made ‘Couture’ collection, exclusive ‘Su Misura’ (made-to-measure) service, traditional Italian tailoring ‘Sartoria’ in contemporary silhouettes, as well as the recently introduced Upper Casual collection – a refined sportswear collection. The flagship store will also offer the appealing Zegna Sport and the fashion-conscious Z Zegna collections as well as an extensive range of leather and textile accessories.
The Sydney Westfield Boutique will also act as a ‘launch pad’ for Ermenegildo Zegna’s new licensing collection of pens and watches, the latter soon to be released.
All of the collections are displayed across different areas specially designed to create a virtual journey through the Zegna world. Customers begin their experience on the ground floor and follow through the second floor at leisure; either by stair or with the ease of the in-house elevator, and ultimately reaching the luxury room, an area devoted to personal shopping with an in-house tailor.
Photo gallery, more details in this week’s Inside Retail subscriber-only digital weekly edition.
