Australian-based online shopping club operator Apac Sale Group has launched a Thai website in a joint venture with The Minor Corporation.
Apac Sale Group’s new Thaisale.co.th will offer the more connected of Thailand’s 67 million population the chance to save on local and international brands while creating complementary marketing channels for suppliers.
The company owns Ozsale.com.au and already has operations in Singapore, Malaysia and New Zealand.
“Thailand opens up new market opportunities for the Australian and international brands we work with,” said Jamie Jackson, chairman & founder of the Apac Sale Group.
“We offer the largest audience across our network of regional sale sites and with the launch of Thaisale – the group now has a potential reach of over 126 million people.”
Thaisale is a joint venture between the Apac Sale Group and the Minor Corporation – a large leisure, hospitality and retail company operating in the Asia Pacific Region.
“The joint venture is an ideal marriage of expertise and infrastructure,” said Jackson. “The Minor Corporation brings product, physical infrastructure and local expertise while the Apac Sale Group delivers the online sale infrastructure together with private sale and international buying experience.”
Michael Binger, COO of Minor Corp said the company invested in the new sales channel because it believes it will complement Minor’s traditional retail store business.
“We are very confident that this e-commerce business will strengthen Minor’s sales and profit performance over the coming years.”
Thaisale.co.th will be live from November 18.
Ozsale and Nzsale were the first online shopping clubs in their respective markets and the Apac Sale Group has built upon the model to pioneer the industry in the region. The Apac Sale Group took the shopping club model to Asia with the launch of Singsale.com.sg in Singapore during 2010 and Mysale.my in Malaysia in April this year.
The Apac Sale Group has more than 2.6 million members and a product is sold every 18 seconds, 24 hours a day, seven days a week. In 2011, the Apac Sale Group has already run more than 9600 sales.
