Australian chicken chain eyes Asia rollout

Lenard’s, with almost 200 specialist chicken butcheries in Australia, has opened its first store in Singapore.

The privately-owned franchise operator has opened a store in store concept inside the Cold Storage chain in Great World City, Singapore.

The move follows an investment by Lenard’s in local food business The Butcher, a retail, wholesale and online meat vendor, which resulted in Lenard’s founder, Queenslander Lenard Poulter, joining The Butcher’s board.

Cold Storage is Singapore’s oldest supermarket chain and the initial store will be followed by others.

“We have been keen to explore the opportunities presented by the Asian market for some time and this partnership is a perfect strategic launch pad for us,” said Poulter.

“We have been undergoing a trial with Cold Storage for a few months now and the customer response provides a very positive outlook.”

Poulter, a butcher by trade, founded the company in 1987 and after the success of the first year’s trading began franchising. The concept is based on selling value-added chicken products with oven-ready cut, marinated, stuffed or encased meats sold by the unit.

Still actively involved in the business Poulter’s business success has made him a multimillionaire and a sought-after public speaker in his home country.

“We are confident that once the Lenard’s brand, product range and philosophy is established broadly in Singapore, we will be in a position to expand into other Asian markets such as Hong Kong, Malaysia and Thailand,” said Poulter, pictured above speaking at the Singapore store’s opening.

“We plan to continue introducing more delicious and convenient chicken and red meat products and will adapt to the Asian market accordingly,” he added.

“There is a strong synergy between Lenard’s and Cold Storage. We both have a vision for selling only premium, freshness-guaranteed products and providing a level of service that ensures our customers return.”

The Asian expansion has been assisted with a minority investment in Lenard’s by a private equity company.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.