Johnny Rockets expands in Philippines

US burger chain Johnny Rockets, in partnership with Camamiq Food, has opened its fourth restaurant in the Philippines.

The latest store is in the Burgos Circle dining complex, located in Forbes Town Center in Taguig City. Just two years after securing the local franchise rights, Camamiq plans to open 20 stores by 2024.

“Bringing Johnny Rockets to the Philippines has been such a rewarding experience. Beyond our business success, the guest smiles and positive praise from our more than 13,000 Facebook fans show us what a welcome addition the American flavors of Johnny Rockets is in the community. We are delighted to share our dancing and good times with more areas of the country,” said Camamiq Foods CEO Amable C Aguiluz IX.

The newest cafe measures 1300sqft and joins other Johnny Rockets restaurants located in Quezon City, along the popular entertainment row Tomas Morato Ave, and in retail locations Robinsons Galleria and Eastwood Mall.

Johnny Rockets offers hamburgers, American fries and shakes and specialty items such as spaghetti, mac ‘n cheese and fried chicken, as well as local flavors that include sides of rice, longaniza sausage and tocino.

“The inherent value of Johnny Rockets as a brand is evident by how strongly the Philippines have embraced the experience. We’ve seen comparable restaurant sales continue to rise in popular international tourist areas, even when foot traffic is declining, which has been very enticing as we speak with other prospective franchise owners in Southeast Asia,” said Johnny Rockets senior VP for international development Steve Devine.


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