Enzo marks 200th store

China-based retailer Enzo has surpassed 200 stores, a key milestone of parent LJ International’s retail strategy.

Enzo, a jeweller, grew its store network from 133 at the end of 2010 to 202 at the end of 2011, with 30 per cent of shops in top tier Chinese cities and 39 per cent in tier two centres.

LJ International chairman and CEO Yu Chuan Yih said the company would continue to expand its store network, focusing on locations with growing middle class and preferences for jewelry that is “affordable and luxurious”.

“Year 2011 was an eventful time for Enzo and we are proud to deliver on our growth plan to expand our retail network,” said Yu Chuan Yih.

“Leveraging the growing affluence of China and the rapidly expanding middle class group in the country, Enzo will continue to expand to capture the immense opportunities in China. In view of the uncertainties in global economy and the growth momentum of China, the company is vigilant and will prudently expand the business while ensuring we can timely seize the opportunities.

“With the proven success of positioning the brand to target the affordable luxury market segment, and the marketing and expansion strategy, we remain confident in the growth prospect of Enzo and look forward to the continued expansion of the business in 2012 and beyond.”

Parent LJ International is listed on New York’s Nasdaq exchange. It designs, brands, markets and distributes a full range of jewelry. Its wholesale operation distributes to fine jewellers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe. Its product lines incorporate all major categories, including earrings, necklaces, pendants, rings and bracelets.

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