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Malaysian pewter chain looks abroad

Malaysian pewter manufacturer and retailer Royal Selangor aims for a larger overseas presence by opening stores in China, Australia and the UK.

Royal Selangor, which currently has four stores in China – in Hong Kong, Beijing, Shanghai and Nanjing – plans to open more stores across China.

“In September this year, we opened a store in Deiji Plaza, Nanjing, and we hope to open more stores in this huge market (China),” said Royal Selangor GM Chen Tien Yue.

He said that another Royal Selangor outlet has been opened in High St Armadale, in Melbourne, Australia. The Malaysian brand has also established its first freestanding store in the UK, located in Cambridge.

The company said Cambridge’s rich corporate, tourist and local markets attracted it.  

“We see a potential in the homeware and giftware markets. (Retail) rents here are also lower than in the main cities like London,” said Tien Yue.

Based in Setapak, Malaysia, Royal Selangor was founded in 1885 by Yong Koon. It is well known for its classic items ranging from mugs and photo frames to toys and music boxes.

Royal Selangor’s freestanding stores can now be found in Japan, Hong Kong, China, Australia and in the UK. Aside from freestanding stores, it also teams up with Japan’s Wako Mitsukoshi department store and UK’s John Lewis and Harrods.

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