Chinese jeweller opens first store

Kingold, a Chinese manufacturer and designer of 24-karat jewellery, has established first retail store at World Trade Plaza in Wuhan City where its manufacturing facility is based.

Apart from 24-karat jewellery, the store also sells gold coins, household ornaments and bars.

“The opening of the Kingold store, together with our other direct sales models targeting Chinese gold jewelry buyers and gold investors, will allow us to continue expanding into higher margin products as well as building Kingold’s brand awareness and market share in China,” chairman and CEO Zhihong Jia said.

With the goal of dominating China’s jewellery market, Kingold plans to expand production, build brand recognition and boost its distribution network.



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