The Zappos phenomenon

This is the story of how a “bad” idea became a billion dollar company (and a force for good) in under a decade. It’s a yarn that took me from Sydney to the suburbs of Las Vegas and back again. It’s the story of Zappos, the spectacularly successful US online shoe retailer. My introduction to Zappos was reading founder Tony Hsieh’s book “Delivering Happiness: A Path to Profits, Passion and Purpose”. Hsieh (pronounced “Shay”) is a serial entrepreneur. Prior to Zappos, he created a

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