American ice cream brand Ben & Jerry’s is returning to Japan with its first store to open at Omotesando Hills in Tokyo in April.
Ben & Jerry’s was previously in Japan through an unsuccessful collaboration with convenience store 7-Eleven in 1997.
In its comeback, it will introduce new menus such as sundaes with chocolate and banana flavors, strawberries, caramel and brownies-flavored shakes and original flavors exclusively for Japanese. Aside from premium ice cream, Ben & Jerry’s will also sell T-shirts, gift items and tumblers.
Founded in 1978, Ben & Jerry’s is now a division of British-Dutch conglomerate Unilever. The brand includes frozen yogurt, ice cream, sorbet and ice cream novelty products. Ben & Jerry’s has 815 stores spanning across 27 countries worldwide.
With Japan the world’s second largest ice cream market, Ben & Jerry’s expects strong success second time around. It will be a competitor to premium brands Haagen Dazs and Baskin Robbins, both well-established in Japan, along with local competitors.