American restaurant chain operator Johnny Rockets continues its expansion in the Philippines with a fifth outlet opened at Alabang Town Center, south of Makati.

Johnny Rockets’ local franchisee Camamiq Foods’ opened new a 2000sqft outlet, follows three in Quezon City, in Tomas Morato Avenue, Robinsons Galleria and Eastwood Mall, and one in Taguig City at Forbes Town Center.

“Not only is the vast array of international retail establishments a major draw, the mall also offers a multitude of entertainment options,” said Camamiq’s CEO Amable Aguiluz.

“For those attending a concert at the Activity Center, catching a new release at the cinema, or having fun at the Timezone amusement center, Johnny Rockets makes the perfect pre- or post-activity destination.”

Alabang Town Center, owned by Ayala Malls, is a Mediterranean courtyard-inspired, one-stop shopping destination for citizens living in Southern Metro Manila, particularly those from Las Pinas, Paranaque and Muntinlupa. This 17ha shopping complex features two open-air locales Town Plaza and Corte de las Palmas and boasts 500 retail stores, restaurants, dining outlets, and entertainment venues.

“Even with all the dining options that Alabang Town Center has to offer, there was a niche that we’re uniquely positioned to fill with our great-tasting food, upbeat music, friendly service and fun, feel-good ambiance,” said Steve Devine, senior VP of international development for Johnny Rockets.

Johnny Rockets debuted in the Philippines in September 2009. The American restaurant offers hamburgers, fries, philly chess steak, chicken sandwiches and hotdogs, salads, starters, rocket kids meals, dessert and hand-spun shakes and malts, along with local specialties such as sides of rice, longaniza sausage, and tocino. 

GB