Pierre Balmain to open in Singapore

French fashion house Balmain is set to expand Singapore’s fashion offer with the opening of its first Pierre Balmain standalone store next month.

The Pierre Balmain store to be located at Scotts Square, 8 Scotts Rd just off Orchard Rd, will feature Pierre Balmain’s debut Spring Summer 2012 collection that includes knitwear, dresses, jeans, leathers and casual essentials.

The mens’ collection is described by fashionistas as “ruggedly cool, with a distinct American hip hop influence and a mix and match of English tailoring with a hint of rebellion”. The women’s collection has taken its cue from Paris and London fashion trends.

“Balmain is an undeniable reference in contemporary fashion and the Pierre Balmain collection is an ideal response to the desires of international consumers,” says Antonio Bianchi, CEO of Ittierre, partner of Balmain in Pierre Balmain venture.

Balmain was founded by Pierre Balmain in 1945.



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