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Mango to expand in Asia

While enjoying strong market in Europe despite the economic downturn, Spanish clothing brand Mango plans to double its Asian presence to cash in on growing demand in the region.

In Thailand, Mango is distributed by Central Marketing Group, the distribution arm of Central Group.

“I’m very happy with the business performance in Thailand. Our Mango brand received a warm welcome from Thai customers after entering the market,” said Jose Gomez, senior VP of business development, Mango.

“Thailand is not a huge market for us at present. But we see opportunity to grow. So we keep expanding our product lines and store numbers here. New fashion is easily accepted by Thai consumers,” said Gomez.

Mango, which has seven stores in Thailand carrying its sub-labels Mango Touch, H.E. and MNG, will triple its outlets this year as CMG plans to open 16 new outlets.

H.E. by Mango, a men’s line offering contemporary and modern fashion, will be given more focus.

While fake Mango products are prevalent in Thailand, the Spanish clothing retailer is not worried as genuine products post strong turnover.

Mango’s expansions are aimed to meet the target of 10 – 15 per cent increase in turnover to 64.7 billion baht (US$2.10 billion) this year.

Expansions are also planned in Latin America and other existing markets.

Mango has a total of 2500 stores spanning in 107 countries including Asian countries such as Singapore and Indonesia.


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