Indian jeweller eyes overseas

India’s Malabar Gold is set to take its jewellery to the world as part of a plan to become the world’s largest jeweller.

An investment of US$700 million will see more than 150 new outlets across India and overseas markets including the Far East, the Gulf, the UK, the US and Canada, taking its total global store count to 220.

To raise an international appeal, Malabar Gold also rebranded its logo from Malabar Gold to Malabar Gold & Diamonds, conceptualised by Brand Union.

“The brand identity was developed over a 15-month period which will help scale our presence in the international markets,” said MP Ahamed, chairman of Malabar Group of Companies.

“Malabar Gold & Diamonds, in its endeavour to become the world’s leading retailer in value-appreciating gifts, is undergoing a brand transformation to blend with its future business vision,” said Ahamed.

Founded in Kerala, India in 1993, Malabar Gold has a current network of 64 stores across India and West Asia. Its domestic market will get additional 20 stores this year with an investment of US$100 million.

With the ambitious expansion underway, Malabar Gold is aiming for a total turnover of US$6 billion by 2015 from its current US$2.4 billion. 

GB

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