Omaxe Group, the Indian real estate conglomerate, has signed India’s mall advisory company Beyond Squarefeet to re-orient, market and lease its flagship project, the Omaxe Connaught Place in Greater Noida.
Beyond Squarefeet, which provides end-to-end mall solutions, had previously conducted research studies for the project and its relevant catchment. Led by findings of analytical studies and from consumer feedback and buying patterns, there was a need to realign the mall’s strategies, thereby, creating a need for a multi dimensional re-plan of this mammoth project.
Speaking on the occasion, Mohit Goel, director of Omaxe Group, said: “Omaxe has a reputation of creating and running successful malls. We would like to take our success to the next level by hiring the best talent available in the country. We at Omaxe believe that Omaxe Connaught Place will surely become a destination which the entire NCR will be proud of.”
“Omaxe Connaught Place has a great potential to become a destination shopping centre for which we will create not only a unique tenant mix but also help the group in bringing in various international formats and players. Our intention is to create a shopping centre which will prompt people from over 50 kilometers to experience this destination mall. Our in-depth understanding of the consumer buying behaviour and mall development will help us to create and implement this project,” said Susil Dungarwal, chief mall mechanic, Beyond Squarefeet.
Omaxe Group together with Beyond Squarefeet say they plan to make the 1.48 million sqft Omaxe Connaught Place a new shopping destination in India.
Omaxe Connaught Place will be positioned as a sought-after business, commercial and entertainment centre in North India. It will feature modern office space, a world class shopping mall, a five-screen multiplex, a five-star hotel, food courts, a family entertainment zone and more. A number of unnamed “top brands” have signed up to operate shops.
Omaxe Connaught Place will be the latest project of Beyond Squarefeet following Neptune Magnet Mall (Mumbai), Lonavala Square (Lonavala), Gokulam Galleria (Kerala), LULU International Shopping Mall (Kerala), K Mall (Kerala), CG Malls and CG Retail across Nepal and others.
GB
