Yihaodian to sell wine online

China’s B2C online sales platform Yihaodian has appointed market research and business consulting firm DDMA, to advise on the further development of Yihaodian’s wine and beverage online sales across all China markets.

“The timing is perfect for Yihaodian and DDMA. While the China wine market is growing rapidly, consumer tastes and needs are also changing. Our on-going market research with Chinese wine consumers has identified clear opportunities in the China wine and beverage market for Yihaodian,” said Sam Mulligan, director of DDMA China.

“We will combine our vast experience in wine and beverage market research and operations in China with our extensive China online shopping knowledge to offer Chinese wine consumers a highly relevant and compelling offer through Yihaodian.”

DDMA is currently in advanced negotiations with several leading wine producers from the US, New Zealand and France and it is expected that the first batch of brands will be launched in China by DDMA via Yihaodian in August.

Mulligan is confident that the package developed for wine companies via Yihaodian will allow wine companies to develop a successful, profitable and sustainable business in the China wine market.

Mulligan will attend the Vinexpo Asia Pacific in Hong Kong, where he will introduce the China wine business via Yihaodian to several international wine producers that are eager to enter the China wine market.

Based in Shanghai, DDMA, which provides market research and consulting services to many wine, beer, spirits and beverage companies in China, was founded in 2002.

Yihaodian is 51 per cent owned by American retailer Walmart. Product offerings include consumer electronics, consumer durables, wine and beverages, sporting and travel products.

GB

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