Samsung Galaxy S3 launched in 28 countries

Samsung has started selling its new generation Galaxy S3 smartphone in 28 European and Middle East countries, aiming to widen its lead over Apple which is expected to release its new iPhone in the third quarter.

“This is the first time that a single handset by Samsung was rolled out at once in 28 nations,” said a Samsung official. “This indicates that the needs and demands of global telecoms are on the rise.”

With a 4.8 inches HD super AMOLED display, the Galaxy S3 offers a large and vivid viewing experience. Samsung’s AMOLED display even enhances to HD and 16:9 wider viewing angles. To ensure faster content sharing and connectivity, the Galaxy S3 offers wi-fi channel bonding which doubles the wi-fi bandwidth.

Powered by Android, the Samsung Galaxy S3 features an 8MP camera and a 1.9MP front camera that offer users a variety of camera features and face recognition related options.

The Galaxy S3 features ‘S Voice,’ the advanced natural language user interface, to listen and respond to the user’s words. In addition to allowing information search and basic device-user communication, S Voice presents functions in regards to device control and commands.

“With the Galaxy S3, Samsung has maximised the consumer benefits by integrating superior hardware with enhanced smartphone usability,” said JK Shin, president and head of IT and mobile communications division at Samsung.

“Designed to be both effortlessly smart and intuitively simple, the Galaxy S3 has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary.” 

“The Galaxy S3 is a real challenger to the upcoming iPhone,” said Francisco Jeronimo, an IDC analyst based in London. “This is likely be one of the most sold smartphones this year, though the real test will come when the next iPhone is launched.”

Samsung’s first galaxy was introduced in 2010, three years after Apple launched its first iPhone.

In January to March, Samsung sold 44.5 million smartphones while Apple sold 35.1 million iPhones, taking their market shares to 30.6 per cent and 24.1 per cent respectively.

Samsung will tour nine cities around the world including Sydney, New Delhi and some cities in China, Japan, Korea and the US to promote the Galaxy S3.

Samsung said it would release the Galaxy S3 in 145 countries by July.

“The S3 is supported by an unprecedented promotional campaign,” said Geoff Blaber, an analyst at CCS Insight in London. “Samsung’s timing… is perfect.”



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