Hong Kong lifestyle chain heads abroad

Nearly 16 years since its founding, Hong Kong-based lifestyle label Goods of Desire is finally ready to take its show on the road and take a slice of its eclectic city offer to international audiences.

Goods of Desire will open its first store outside Hong Kong, in Singapore, at Clarke Quay at the end of this month. Occupying a retail space of 6000sqft, the store will offer furniture, homewares, gift ideas and fashion pieces infused with traditional and modern technology. The Singapore store will be the brand’s ninth.

Goods of Desire, founded in 1996 by architects Benjamin Lau and Douglas Young, creates lifestyle products that combines age-old traditions and cutting-edge technology. Its first store in Hong Kong is nestled in Ap Lei Chau.

“Evolving from a colonial past to its present cosmopolitan climate, modern and undeniably Asian all at once, Singapore is truly an ethnic melting pot steeped in both tradition and innovation. It is a shame that we took so long to do this, given how many fans we know we have here,” said Young.

“Nevertheless, it has always been my dream to show the rest of the world the Hong Kong I know, and I cannot think of a more perfect place to start with than Singapore.”

GB

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