Daily deal site Groupon has opened its first bricks & mortar store – in Singapore’s Suntec City mall.

The store features three terminals where customers can browse the website, buy and redeem products. The company says it expects the physical store to boost sales among less-tech savvy customers.

Groupon Singapore CEO Karl Chong said opening a physical store in a shopping centre makes it more convenient for many Groupon customers to redeem their products.

Being the middleman between merchants and buyers, Groupon allows buyers to redeem the products from merchants, leaving the control over the quality to the merchants.

This causes problems to customers receiving inferior and fake products. Groupon says the physical store should enable it to take better control over the quality of products provided to customers.

GB