Designer Vera Wang has opened a bridal boutique in the Ginza district of Tokyo.
The new stores comes on the heels of the opening of its first Asian flagship in Seoul, Korea.
The Tokyo store spans 1355 sqft and was created with graphite concrete floors, charcoal grey walls, etched glass doors and blackened steel design elements.
It was developed by Hatsuko Endo, a bridal company and Wang’s partner in Japan.
“Vera and I see so many international brides in New York, LA and London. We have to serve them in their own part of the world,’” said Wang’s company president Mario Grauso.
“Clearly when you get to Asia, Vera is most known for her bridal. So we feel it is safest and easiest for us to lead with bridal.”
Vera Wang’s continued international expansion will include boutique openings in Abu Dhabi, Shanghai and Hong Kong.
Apart from boutiques, Wang is reportedly planning to launch her television show in China aimed at leveraging her Chinese heritage and connecting with customers.