The doors have opened at Gap’s first Old Navy store in Japan, the brand’s first store outside North America.
Old Navy debuted in one of Tokyo’s newest shopping destinations, the DiverCity Tokyo Plaza complex in Odaiba.
“Since 1995, we’ve grown to more than 150 Gap and Banana Republic stores in Japan, and we’re excited to build on our global growth momentum with the introduction of Old Navy to this market,” said Stephen Sunnucks, president, international, Gap.
The Old Navy store in Japan features the same shopping environment the brand is known for in North America. The store offers its signature men’s, women’s, children’s and babies’ clothing and accessories, lines selected to appeal to customers in Japan.
“With the marketing mantra of ‘Come Fun, Come All,’ Old Navy delivers everyday American fashion with broad appeal,” said Sunnucks. “We see strong growth opportunity for Old Navy internationally.”
The store opening comes on the heels of the announcement of Stefan Larsson as global brand president for Old Navy who will join the company in October.
Since 2007, Gap has been taking its brands to new markets through its franchise, online and company-operated store channels, with the goal of growing the share of its revenue from online and international businesses to 30 per cent by the end of 2013.
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