Intersport stores are set to be rolled out across China. 

Intersport International Corporation (IIC), the purchasing division of sporting goods company Intersport Group, has signed Fujian New Huadu Supercenter to develop Intersport stores in China.

Fujian New Huadu Supercenter will be the master franchisee for the territory of South China (comprising the 10 provinces Fujian, Guangdong, Guangxi, Hunan, Jiangxi, Hainan, Hubei, Anhui, Zhejiang and Guizhou).

Fujian New Huadu Supercenter, is the retail branch of diversified company New Huadu Group. The company specialises in operating department stores, supermarkets, hypermarkets and consumer electronics stores under Chinese banner New Huadu. It operates more than 110 retail outlets.

From mid 2013, Fujian New Huadu Supercenter will start to open the first Intersport stores in the ten South Chinese provinces. New Huadu intends to open 80 to 100 Intersport stores in the course of the next five years.

The Intersport Group originated and continues, for the past 30 years, to operate in western Europe and Canada and is now represented by 340 shops in 16 eastern European countries as well as in the Middle East in four countries with 15 shops.

In 2010, the group expanded to Asia in South Korea where it currently has 10 shops. The goal is to open 500 shops in Asia by 2022.

Zhou Wengui, president of New Huadu Supercenter, commented: “Together with our commercial experience, customer focus and proximity and well-established networking in the market, I expect a sustainable partnership between New Huadu and Intersport to help both companies in creating further growth and profitability.

“It is our goal to become market leader in the area multi-sports, multi-brand retailing also in the Asian-Pacific region within the next 10 years,” said Franz Julen, CEO of IIC.

GB