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Speak up, I can’t hear you!

Inside Retail Asia columnist Stuart Bennie wrote last week ‘Does Noise Improve Sales?’ As a western retailer who lives in the Philippines, the subject of loud music in retail stores is very close to my heart. Many a shopping trip has come to an abrupt end because I simply do not enjoy shopping in an environment where I cannot think or communicate due to excessively loud music. I admit I am a colleague of Stuart’s from Impact Retailing and I agree with his comments 120 per