Prada has opened a new China store in Taiyuan at Tianmei Plaza mall.

The store, designed by architect Roberto Baciocchi, occupies about 750 sqm on a single level, and it carries the men’s and women’s ready-to-wear, bags, accessories and footwear collections.

A 55-metre long storefront is made of black granite pedestal at the base with wide light boxes inserted into it. Above it, a structure featuring alternating blades finished in gold and polished steel creates a peculiar “kinetic effect”, both in daylight and at night-time.

The store is designed as a succession of rooms with different atmospheres that display the distinctive elements of Prada’s brand identity worldwide. It features the hallmark pastel green fabric walls and black and white marble chequered floors.

In the women’s area, the display niches inset in the walls are embellished with polished steel profiles and cera-coloured saffiano leather shelves. The ready-to-wear area features a sophisticated and elegant image: wide niches with backdrops in stiff green fabric curtains accommodate display fixtures in plexiglass and polished steel.

The men’s area, with furniture characterised by ebony wood and polished steel profiles, is embellished by castorino-coloured velvet sofas and counters in black saffiano leather and crystal.

Prada now boasts 402 directly operated stores worldwide.

GB