Jamaica Blue launches in Singapore

Australia’s Foodco Group has opened the first Jamaica Blue café in Singapore.

The new Jamaica Blue has opened at One Raffles Place in the heart of Singapore’s financial business district, the first of a network to be rolled out in partnership with Singaporean company Universal F&B.

Jamaica Blue was established by Foodco in 1992 and now has 73 cafes in Australia, five in New Zealand, 17 in China and three in the UAE.

A second Singaporean Jamaica Blue café is scheduled to open in mid-September at Star Vista, a prime shopping and entertainment venue in the Western Central region of Singapore.

In keeping with the recently reinvigorated Jamaica Blue brand concept, both contemporary-design Jamaica Blue cafés will offer a Singaporean breakfast, lunch and dinner menu offering which reflects a freshly prepared on-site business model. However, due to humid local weather conditions, Jamaica Blue Singapore will feature an extended cold beverages range with market-tailored fruit flavours such as Lychee Iced Tea, Chocolate Banana Cream Frappe and Passionfruit Smoothies.

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Universal F&B director Hermanto Karjadi is familiar with Foodco Group as a former franchisee of Foodco’s Muffin Break concept. He said Singapore is ripe for the launch of Jamaica Blue.

“The coffee drinking culture in Singapore has developed significantly during the past few years. Today’s Singaporeans are more appreciative of quality coffee than ever before and this appreciation, combined with Jamaica Blue’s unique and prize-winning products is sure to see great success in Singapore,” said Karjadi.

Foodco Group MD Serge Infanti said Foodco and Karjadi had enjoyed an excellent working relationship for more than a decade.

“We’ve been carefully planning Jamaica Blue’s entrance into the Singaporean market for quite some time and I have every confidence that Mr Karjadi and his Universal F&B team will continue to espouse in Singapore the excellent reputation that Jamaica Blue currently enjoys in other markets across the globe,” he said.

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