Cosmetics maker Sa Sa has opened a store in Jinjiang, its third store in Fujian province, as it ramps up its China assault.

Located at Jinjiang’s Wanda Plaza, the new store covers 280sqm in Meiling sub-district. It offers 6000 products from more than 400 brands, categorised and displayed according to consumers’ shopping habits and product functions. There are four category areas and seven zones (cosmetics, fragrance, skincare, men’s skincare, body and hair care, health food and beauty accessories), clearly colour-coded, enabling customers to easily find what they want.

The in-store beauty demonstration corner allows beauty consultants to coach customers on the application of professional personal care products.

This is the first Sa Sa store in Jinjiang city. Sa Sa says it has a practice of getting to know consumer preferences in each market and adjusts its product portfolio rapidly store by store to meet shopper trends and demands.

Sa Sa will continue to extend its retail network in the region, devoting more human resources, further strengthening relations with local suppliers, as well as enhancing brand management and competitiveness in procurement. The group’s development in the China market is highly supported by local developers and brand suppliers, aiding its long-term store rollout in the region.

As of this month, Sa Sa had 50 stores and 15 Suisse Programme single-brand counters across 27 cities in mainland China.

GB