US-based Saladworks is preparing to open its first Singapore store with master franchisee Lee Chong How, more commonly known as Amos Lee.

Under the agreement, the first Saladworks store will open in the last quarter of this year, and another two units will follow by the end of 2013.

“Lee has a strong managerial background in food product logistics,” said Paul Steck, Saladworks’ president, also noting that two site selections have already been made against the three-store schedule for next year.

Lee will open 15 units over 10 years, focusing on enclosed malls, business and industry channels like the Central business district and medical complexes.

Steck is confident about the local prospects of Saladworks, although it will compete against several salad concepts already there, like Salad Stop and Munch.

“Because of our proprietary dressings and salad recipes, we feel comfortable that Saladworks will be greatly appreciated in Singapore,” said Steck.

In the US, Saladworks has used menu innovations to keep its salads light and appealing to guests. Most of its salads weigh in under 300 calories. Its extensive salad toppings and creative recipes have won a strong following.

“One of the things we found is that eating great food is the national pastime of Singapore. It is an incredibly diverse population with many different cultures,” says Steck.

Steck is also confident with the amount of research and analysis that Saladworks undertook prior to landing the Singapore deal.

Saladworks executives expect that its variety of toppings, including 52 toppings and 14 dressings, will strike a balance of choice and taste with Singaporeans.

GB