VLOV has widened its reach with the opening of its first two stores in Shanghai.
One store is located in the Yong’an department store on Nanjing Rd, the other at the Shanghai Orient Shopping Center on the west end of Nanjing Rd.
“The stores in Shanghai will give consumers exposure to our brand and introduces the VLOV brand into one of the most prominent high-end fashion markets in China,” said Qing Qing Wu, CEO and chairman of VLOV.
Wu said the new store openings are a continued result of VLOV’s brand investment including its second consecutive appearance at the Mercedes-Benz New York Fashion Week and appearances at the Mercedes-Benz China Fashion Week.
VLOV designs, sources, markets and distributes VLOV brand apparel for men ages 20 to 45 throughout China. As at June 30, VLOV products were sold by its distributors at 414 points of sale across northern, central and southern China, as well as at 18 stores in Fujian province owned and operated by VLOV.