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Zara goes live in China

Zara’s online store has gone live in China, marking a new milestone in Zara’s e-commerce business expansion.

The site offers online shoppers the same full range of merchandise for women, men and kids as found in high street stores.

Items sold online are priced the same as those found in high street stores, and customers can choose home delivery or have their purchases sent to a store of their choice for pick-up.

Shoppers at the Chinese Zara website can also phone a toll-free customer service line or communicate by email with a dedicated customer help desk to resolve any queries or issues associated with purchases.

Zara first ventured into China in 2006 when it opened its inaugural shop in Shanghai at a landmark site on Nanjing West Rd. The retailer now has over 100 establishments in more than 40 Chinese cities, including Beijing, Guangzhou, Tianjin, Shenzhen, Wuhan, Shenyang, Chengdu and Chongqing.

Currently, China hosts more than 300 Inditex stores branded under eight of the company’s retail concepts, becoming one of the international markets in which the group has the most extensive retail footprint.

Zara opened its first e-stores in September 2010 in several European countries, following in the footsteps of Zara Home, whose online shop went live in 2007. Zara currently offers Internet shopping in 18 European countries, plus the US and Japan, after the latter two countries’ online stores launched last year.

Also in 2011, the remaining Inditex retailers (Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe) made their first forays into online sales with shops in European markets.

GB

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