Aussie brand hits Philippines

Australian apparel brand Cotton On is the latest international retailer to enter the Philippines.

Cotton On, through a partnership with The Bench Group, has opened its first store at SM Mall of Asia in Pasay City.

Cotton On branches at the upmarket Bonifacio High St and SM Megamall are due to open this month, with more planned at Ayala, Robinsons, Megaworld lifestyle and other malls nationwide.

Cotton On began in 1991 and has rapidly evolved into a retail giant in its home market with multiple formats and spinoffs. From just a single store selling women’s clothing, the brand has branched into Cotton On Body, children’s fashion with Cotton On Kids, a footwear brand Rubi shoes and gifts and stationery chain Typo.

The brand’s core items best suit shoppers ages 16 to 30, but it has offerings to appeal to those outside that demographic. The brand has a wide array of merchandise for both women and men that is updated weekly.

Cotton On has more than 800 stores in Australia, New Zealand, South Africa, Hong Kong, Singapore, Malaysia, UAE, Germany, Thailand, the US and now the Philippines.

GB

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