Luxup launches in London

Luxup, the members-only club for global travellers with a love of luxury brands, has launched its first website targeted at Chinese and international travellers visiting London.

The rollout of websites to other cities, including New York, Miami and Hong Kong, is expected to follow later this year.

Introducing fashion houses week by week, Luxup gives shoppers privileged access to the world of luxury fashion.

Members purchase exclusive products, one of a kind and limited edition collections and access ‘money can’t buy’ fashion events on the Luxup site that they then collect or experience at their travel destination, in-store, with participating luxury brands.

These experiences are supported by high level member services, including multi-lingual websites, and support both online and in-store.

Luxup has launched with leading brands including Loewe, Valentino, Lanvin, Dunhill, Liberty, Marni, Belstaff and Balenciaga, with more announced week by week.

Tourist spend is one of the key sources of growth in the UK luxury goods market, currently accounting for more than 25 per cent of spending, with forecasts predicting travel spend to contribute 75 per cent of luxury growth in Europe by 2015.

The UK personal luxury goods market alone is predicted to reach 7.5 billion euros (US$9.8 billion) in 2015. Globally, growth in luxury goods consumption is coming primarily from China and Asia Pacific.

Luxup is run by a team that combines fashion talent and business strategists with a record of online success. From the world of fashion, Averyl Oates (commercial director), Phil Poynter (creative director), Harriet Quick (editorial director) and Anita Borzyszkowska (communications director) are joined by Phil Ley (global marketing director), Andy Brown (UK marketing director) and Sarah Mower (London fashion curator).

The team is led by founders and joint CEOs, James Corsellis and Mark Watts.

“The industry is being powered globally by the strength of the travelling buyer of luxury and fashion. Luxup provides luxury goods retailers with the platform to target this high value customer segment, while opening doors for our members to the insider’s world of fashion,” said joint CEO Corsellis.


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